September 23 2022 in Basel
What does it take to communicate successfully to Media and Investors?
You learn about the cornerstones of a communications strategy that fits to your business strategy and the development stage of your company. We will explore on how to craft a convincing company positioning and a set of strong key messages. We will also discuss on how to make best use of media relations and LinkedIn to attract interest in your company. You learn on today’s expectations of investors as well as the trade and public media. A media training will round off the workshop.
The workshop is conducted by Daniel Piller, CEO of Piller Public. Daniel managed global media relations of Roche for nearly a decade. As a former business editor of the Neue Zürcher Zeitung the trained economist also brings in the journalistic perspective. For some time now, he uses his tried and tested communications and management know how to advise companies – newly founded start-ups to big corporates – in Reputation Management, Communications, Media and Investor Relations.
The Workshop consists of five main components:
- Communications strategy
- Positioning and key messages
- Media Relations strategy and plan, optimal use of LinkedIn
- Investor Relations strategy and plan
- Media training
Meaningful progress can be made in a single day. However, you often will need specific advice when you face a specific challenge in everyday business. One hour of individual communications advice sometime after the workshop is therefore included in the package.
Price, date, registration.
The workshop takes place on Friday, September 23, 2022, from 9am to 1pm in Basel (close to SBB train station). The workshop is in English. The number of participants is 3 to 6. The price per participant is CHF 680 (excluding VAT). For further information and registration, please contact Daniel Piller (firstname.lastname@example.org; +41 79 341 36 78)
«After participating in the workshop, I feel more comfortable in my communications role. Particularly the practical trainings in delivering an elevator pitch and giving a media interview were very valuable to me.»
Rita Longobardi, communications manager at Spirecut, Fribourg
«I really appreciated that we had sufficient time during the workshop to elaborate on the specific communication challenges facing our company.»
Clémence Hermann, Business Developer at Spirecut, Fribourg
«I really enjoyed the training sessions for my communications duties. In addition, the interaction with other communication peers was quite eye opening for me, given they are all confronted with similar challenges, whatever the size of the company is.»
Laure Audidiere, Communications Manager at ANAVEON AG, Basel
«The insights I gained from this workshop exceeded my expectations. It provided a wealth of practical strategies and methods. Particularly, the interactive part accelerated my personal learning process.» Malaika Schroeder, Marketing & Communications Manager at Rejuveron Life Sciences AG Life Sciences, Schlieren-Zürich
«The communications workshop was a good mix of input, tips, checklists and practical work. In particular, I benefited greatly from the practical exercises such as doing an elevator pitch and preparing for a media interview.»
Yves Serroen, Head of Marketing and Communications at Biognosys, Schlieren-Zürich
«The workshop is a must do for entrepreneurs. My take-home message? It’s all about good preparation!»
Sébastien Nusslé, Co-founder, CSO and Chair of the Board at Genknowme, Biopôle, Lausanne
«The workshop gave me key elements on how to manage communications as an early stage start-up. It was accessible, fun and dynamic.»
Georges Muller, CEO and cofounder at SEED Biosciences, Biopôle, Lausanne