Workshops

May 3 or June 7 2023 at Baloise Park in Basel

What does it take to strengthen the reputation of a company?

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    You want to win new customers, investors and partners for your company. As we all know, this is much easier if people already know your company. And even easier if people have a positive attitude towards your company.

    You can learn how to increase the awareness of your company and strengthen its reputation - in this one-day workshop. With a combination of theoretical knowledge and practical exercises, you will learn...

    ...how to develop a well thought-out communication strategy that fits your company's business strategy, culture and stage of development.
    ...how to create a convincing corporate positioning and strong key messages.
    ...which content you can actually use to make an impact in media relations and on LinkedIn.
    ...how to best prepare for a pitch in front of potential investors or partners as well as for a media interview. You will make a pitch for your company and receive individual feedback.

    The workshop is led by Daniel Piller, CEO of Piller Public. He led Roche's global media relations and global internal communications for many years. As former business editor of the Neue Zürcher Zeitung, the economist (lic.rer.pol.) also brings a journalistic perspective. With his proven communication and management know-how, he has been advising companies and individuals on questions of reputation, communication and public affairs for over ten years.

    During the workshop you will receive many valuable impulses and tips - but that's not all. Experience shows that support is needed above all for concrete communicative challenges in everyday business life. Therefore, the workshop package includes an additional hour of individual communication consultation.

    The workshop will take place from 9 a.m. to 4 p.m. at Baloise Park Ost in Basel, just a few minutes' walk from the SBB station. The workshop is in English. The number of participants is 3 to 6. The price per person is CHF 920 (excl. VAT), including one hour of individual consultation after the workshop. We offer the same workshop also in German, as well as for individual companies (in German and English). For further information and registration please contact Daniel Piller: piller@piller-public.ch+41 79 341 36 78

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March 10 or May 31 2023 at Baloise Park in Basel

How to get more confidence in communication situations?

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    It is part of your job that you have to communication in front of a large or small audience from time to time. Perhaps you are appearing at an internal event for employees, answering questions from the media or presenting to customers or business partners. If you want to prepare yourself professionally for such or similar situations and gain more confidence, this one-day training in presentation skills will help you.

    With a combination of theoretical knowledge and practical exercises in front of the camera, you will learn...

    ... explain complex topics in an understandable and clear language.
    ... tell your stories in a way that they stick.
    ... how to prepare yourself mentally and in terms of content for a performance.
    ... how you come across and how you can convey your messages authentically, credibly and sympathetically.
    ... how to take the lead in a controversial interview or conversation and how to deal with difficult topics.
    ... how to use your body language and voice to convince your target audience.
    ... how to become more confident and relaxed in a communication performance.

    The training will take place from 9 am to 4 pm. The focus is on practical practice in the context of the topics and situations you personally choose. You will practise your chosen communication situations in front of the camera. You will receive feedback as well as practical tips and in this way learn how to find a communications style that suits you and comes across as authentic, credible and likeable. The number of participants is limited to a maximum of four.

    Location: Baloise Park Ost, 5th floor, Aeschengraben 29, 4051 Basel (just next to SBB station)

    The training will be led by Daniel Piller, CEO of Piller Public, who knows the topic of communications from the perspective of external and internal corporate communication, journalist and communication trainer. He headed Roche's global media relations and internal communications for many years and was business editor of the Neue Zürcher Zeitung. With his field-tested communication and management know-how, he has been advising companies, organisations and individuals on questions of reputation and communication for over ten years.

    Price: CHF 920 (excluding VAT)

    We offer the same training course also in German. We also offer individual communication or media training courses in German and English. For further information and registration please contact Daniel Piller: piller@piller-public.ch; +41 79 341 36 78.

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Feedbacks

«Daniel Piller ist sehr kompetent und holt die Teilnehmenden an den Workshops gut ab. Alle haben in sehr kurzer Zeit mehr Sicherheit und Gelassenheit bei ihren Kommunikationsauftritten gewonnen.»

Samuel Lanz, Leiter Kommunikation bei Interpharma, Basel 

 

«Der Workshop über Auftrittskompetenz war didaktisch hervorragend aufgebaut und mit grossem Bezug zur Praxis. Ich kann die gewonnenen Erkenntnisse direkt in meinem berufliche Alltag umsetzen.»

Markus A. Zeigler, Leiter Markt & IPR bei Interpharma, Basel

 

«After participating in the workshop, I feel more comfortable in my communications role. Particularly the practical trainings in delivering an elevator pitch and giving a media interview were very valuable to me.»
Rita Longobardi, communications manager at Spirecut, Fribourg

 

«We had sufficient time to cover different challenges during the workshop, and each was very insightful.»
Clémence Hermann, Business Developer at Spirecut, Fribourg

 

«I really enjoyed the training sessions for my communications duties. In addition, the interaction with other communication peers was quite eye opening for me, given they are all confronted with similar challenges, whatever the size of the company is.»
Laure Audidiere, Communications Manager at ANAVEON AG, Basel

 

«The insights I gained from this workshop exceeded my expectations. It provided a wealth of practical strategies and methods. Particularly, the interactive part accelerated my personal learning process.» Malaika Schroeder, Marketing & Communications Manager at Rejuveron Life Sciences AG Life Sciences, Schlieren-Zürich

 

«The communications workshop was a good mix of input, tips, checklists and practical work. In particular, I benefited greatly from the practical exercises such as doing an elevator pitch and preparing for a media interview.»
Yves Serroen, Head of Marketing and Communications at Biognosys, Schlieren-Zürich

 

«The workshop is a must do for entrepreneurs. My take-home message? It’s all about good preparation!»
Sébastien Nusslé, Co-founder, CSO and Chair of the Board at Genknowme, Biopôle, Lausanne

 

«The workshop gave me key elements on how to manage communications as an early stage start-up. It was accessible, fun and dynamic.»
Georges Muller, CEO and cofounder at SEED Biosciences, Biopôle, Lausanne