ABOUT THE AGENCY
Piller Public is an owner-managed agency that provides public affairs and communications services from a single source. Our clients are companies, associations, foundations, NGOs and the public sector. Daniel Piller, owner of the agency, is internationally experienced, strongly networked in Switzerland and well versed in the healthcare industry. Furthermore, the economist has several years of leadership and project experience in global and national companies. For over 12 years, he was responsible for global media relations and global internal communications of the Roche Group. As a partner of a leading Swiss communications agency, he advised a broad portfolio of life sciences companies. His expertise in public affairs and political campaigns has been deepened by Daniel Piller in his work for FDP Baselland. As a former business journalist of the Neue Zürcher Zeitung and a longstanding media spokesperson he is also very familiar with the rapidly changing media world. His professional background has given him in-depth knowledge of economic, innovation and public health policy, life sciences and health care. Thanks to his strong personal network in the economy, administration and politics of the German and French speaking regions of Switzerland, he can create a positive climate for your organization and your projects.
OUR WORKING APPROACH
We love what we do - and our clients benefit from that. We always try to see the bigger picture and create a benefit for our customers that goes beyond communications. For the central questions, Piller Public consciously relies on the direct dialogue, which has gained in importance as a result of the increasing digitalization. This is the only way to develop mutual understanding, trust and the necessary discretion - the central foundations for successful communication. Piller Public sees itself as an agile organization that cooperates with a proven network of specialists in advertising, brand management, photography, video, graphics, web design, event organization and organizational development. This means that you do not need to bear the costs for inflexible structures. Your investment flows directly and specifically into the services and competences that are advancing your organisation. We tailor the right team to your specific needs. Until the project is completed, project management remains in our hands so that all communication measures come from one source and the quality, costs and timelines are met. Piller Public realizes mandates in German, English and French.
In an initial meeting, we are happy to discuss the starting position, the challenges and your goals - of course, for free. We are looking forward to your contact.
We point out to companies, the public sector, associations, foundations and NGOs the positioning of key stakeholders to a particular project (stakeholder analysis and mapping). Piller Public develops a communication strategy on how to integrate your most important stakeholder groups with the aim of turning affected parties into solution-oriented dialogue partners (stakeholder management). You benefit from our strong network in the German and French speaking regions of Switzerland. We will show you how to win the public domain, classic media and social media for your idea. Piller Public conceptualizes public campaigns (campaigning) and implements them together with you (advertisements, posters, flyers, posts in digital media, etc.). On your behalf, we also conduct the dialogue with specific stakeholders (lobbying).
We develop content with the goal of attracting attention and convincing your target audience (messaging). Together with you we tell your story so that it interests and moves. Piller Public supports you in creating critical content (corporate strategy, media or investor communications, speeches, slogans, social media content, Q&As etc.). In close cooperation with our graphics partners, we ensure that your images trigger emotions that support your messages.
We make the communication of your company or association more efficient and effective. Jointly with you, we will strengthen your media relations and social media activities to improve the positioning of your organization. Piller Public advises you in strategy, content, target groups and tactics. You profit from our strong network with media in the German and French speaking regions of Switzerland. We set up background talks, organize media conferences, and help you tell your story to make headlines and generate postings. On your behalf, we act as a permanent external media office or as a spokesperson during challenging phases (issue management).
Piller Public supports you in the strategy and implementation of internal communication with the aim of strengthening the organizational culture and the engagement of your employees and members. Together with partners in organizational development we advise and support you in the change communication, so that your change shows a sustainable positive effect. The goal is that you do not lose those who have to implement and support the change on the road. The change can be a fundamental transformation in strategy, a cultural change, a restructuring, an acquisition or an integration.
If your organization runs into problems from one day to the next, Piller Public works with you to develop a communication strategy for this difficult situation. Our goal is to build trust and not risk it. We rapidly analyse your specific crisis situation and show you the possible options for action with the necessary calm and external optics. Jointly with you we ensure that your organisation is prevented of reputational damage or that it is kept as small as possible. This also applies to communication accompanying a litigation (Litigation PR), which we plan and implement in close consultation with the litigating lawyers. After the storm, Piller Public will support you in how you can rebuild, strengthen and sustain the company's reputation in the long term.
Piller Public trains you in communications so that you come across focused, credibly and authentically. We train you how to manage a conversation in tricky and unpleasant situations. In doing so, we think about your starting position and the specific setting of your communications, e.g. media interview (print and TV), presentation to investors, shareholder meeting, event for employees or members, background discussion with a politician.
Piller Public moderates your internal or external communication event, your panel discussion or your workshop. This allows you to focus on your actual role as supervisor, project manager or subject matter expert. We are also available as a presenter for tricky situations and controversial content.