ABOUT THE AGENCY
Piller Public is an owner-managed agency that provides Public Affairs and Communications services. Our clients are individuals, companies, associations, foundations, NGOs and the public sector. Daniel Piller, owner of the agency, is very familiar with the whole breath of various stakeholders: Board members, executive management, employees, investors, journalists, political representatives, associations and NGOs. Furthermore, the economist (lic.rer.pol.) has several years of leadership and project management experience in global corporations as well as in start-ups. For over 12 years, he managed Roche's global media relations and internal communications. As partner of a Zurich based Investor Relations and Communications agency, he advised a broad portfolio of companies. He has deepend his expertise in public affairs in the conception and implementation of political campaigns. As a former business journalist of the Neue Zürcher Zeitung he is also versed in the creation of sensitive content. His professional background has given him in-depth knowledge in economic and public health policy as well as in life sciences. Thanks to his strong personal network in business and politics in the northwestern region of Switzerland, he can support you in creating a positive climate for your organization and your projects in the Basel area.
OUR WORKING APPROACH
We love what we do - and our clients benefit from that. We always try to see the bigger picture and create a benefit for our customers that goes beyond communications. For the central questions, Piller Public consciously relies on the direct dialogue, which has gained in importance as a result of the increasing digitalization. This is the only way to develop mutual understanding, trust and the necessary discretion - the central foundations for successful communication. Piller Public cooperates with proven partner agencies, that share the same understanding of quality and customer orientation. According to the specific needs we include experienced specialists in photography, video, graphics, web design and social media into the project teams. Your investment flows therefore directly and specifically into the services and competences that are advancing your organisation. Until the competion of the mandate the project management remains in our hands so that all communication measures come from one source and the quality, costs and timelines are met. Piller Public realizes mandates in German, English and French.
In an initial meeting, we are happy to discuss your starting position, your goals and your expectations - of course, for free. We are looking forward to your contact.
We support companies and organisations in developping a cohensive communications strategy to stregthen the reputation with the general pubilc, investors, media and clients. Piller Public provides you with insights on the positioning of key stakeholders to a particular project (stakeholder analysis and mapping). We advise you in integrating your most important stakeholder groups with the aim of turning affected parties into solution-oriented dialogue partners (stakeholder management). We will show you on how to win the public domain, classic media and social media for your idea. Piller Public conceptualizes public campaigns (campaigning) and implements them together with you. In all these activities you will benefit from our strong network in business and poltics in the northwestern region of Switzerland.
We develop content with the goal of attracting attention and convincing your target audience (messaging). Together with you we tell your story in a way that it interests and moves. Piller Public supports you in creating critical content such as media or investor presentations and releases, speeches, social media content, Q&As. In close cooperation with our graphics partners, we ensure that your images trigger emotions that support your messages.
We make the communication of your company or association more efficient and effective. Jointly with you, we will strengthen your media relations and social media activities to improve the positioning of your organization. Piller Public advises you in strategy, content, target groups and tactics. You profit from our strong network with media in Switzerland. We set up background talks, organize media conferences, and help you tell your story to make headlines and generate postings. On your behalf, we act as a permanent external media office or as a spokesperson during challenging phases (issue management).
Piller Public supports you in the strategy and implementation of internal communication with the aim of strengthening the organizational culture and the engagement of your employees and members. Together with partners in organizational development we advise and support you in the change communication, so that your change shows a sustainable positive effect. The goal is that you do not lose those who have to implement and support the change on the road. The change can be a fundamental transformation in strategy, a cultural change, a restructuring, an acquisition or an integration.
If your organization runs into problems from one day to the next, Piller Public works with you to develop a communication strategy for this difficult situation. Our goal is to build trust and not risk it. We rapidly analyse your specific crisis situation and show you the possible options for action with the necessary calm and external optics. Jointly with you we ensure that your organisation is prevented of reputational damage or that it is kept as small as possible. This also applies to communication accompanying a litigation (Litigation PR), which we plan and implement in close consultation with the litigating lawyers. After the storm, Piller Public will support you in how you can rebuild, strengthen and sustain the company's reputation in the long term.
Piller Public coaches you in communications to ensure that you are coming across focused, credibly, authentically and engaged. We train you how to manage a conversation in tricky and unpleasant situations. In doing so, we think about your starting position and the specific setting of your communication, e.g. internal meetings with employees or the executive board, media interview, presentation to investors, public panel discussion or a background discussion with a politician.
Piller Public moderates your internal or external communication event, your panel discussion or your workshop. This allows you to focus on your actual role as supervisor, project manager or subject matter expert. We are also available as a presenter for tricky situations and controversial content.